Video on Demand is Changing the Way We Watch TV, and That’s Good for Everybody (Lost Remote)

Sometimes, playing catch up isn’t a bad thing.

Video on demand (VOD), a long-time content consumption afterthought, is now promoted by TV networks, embraced by advertisers, a focus for cable service providers, and used… [Read more on Lost Remote]

 

YouTube, Lionsgate Create Branded Series to Promote ‘Hunger Games’ (AdvertisingAge)

Debuting Monday, Five-Episode Series Features YouTube Stars

YouTube is looking to show marketers how branded entertainment is done.

The online video service and its parent company Google have created a branded online video series with Lionsgate to promote the… [Read more on AdAge]

Orange in Africa: “Local content boosts usage growth.” (IP&TV News)

IP&TV News finds out more about Orange’s African strategy from Orange’s Sebastien Crozier…

IP&TV News: Could you give us an overview of Orange’s African content strategy, first of all in countries where it’s currently a mass market operator?

Sebastien Crozier: Orange is rolling out its 3G and 4G networks that allow… [Read more on IP&TV News]

Simpsons World Launches October 21st: Every Single Episode in One Intuitive App (IGN)

Simpsons World main menu on iPad

Simpsons World main menu on iPad

It’s been almost a year since FX acquired the syndication rights to all of The Simpsons, marking the biggest off-network deal in television history. Back in August, the network celebrated the animated show’s cable debut with a 12-day marathon on FXX, airing all 552 episodes in a row. Since then, FXX has… [Read more on IGN]

La TV grimpe grâce au … web (Méta-Media)

Contrairement à d’autres médias traditionnels, la télévision est un secteur en pleine croissance. Le hic, c’est que les fruits de cette croissance ne profiteront pas à tous. Et pas forcément aux acteurs historiques.  

  • Selon l’IDATE, le marché mondial de la télévision est

[Lire la suite sur Méta-Media]

Adobe and Nielsen team up to deliver ratings for online TV & digital content (VentureBeat)

Image Credit: flash.pro/Flickr

Adobe and media tracking company Nielsen are teaming up to add a new set of audience ratings for online videos and other digital content, the companies announced today.

Nielsen is probably best recognized for TV show… [Read more on VentureBeat]

HBO and Time Warner Take On Netflix, But Is It a Mistake? (The Motley Fool)

digital_entertainment_marketing_time warner cable

It’s finally happening: Time Warner (NYSE: TWX  ) plans to offer an over-the-top version of its premium network, HBO. Though details remain scarce, HBO’s chief executive, Richard Plepler, announced that an Internet-based HBO service, free from the bonds of… [Read more on The Motley Fool]