[ITW] L’équipe de Facebook France : ” La première plateforme sociale des programmes télés ” (e-Marketing)

Cédric Atlan (senior strategist, directeur du Creative shop), Adam Marki (responsable des relations agences), Franck da Silva (directeur commercial), Xavier Leclerc (manager client partner), et Benjamin Lequertier (responsable marketing).

Alors que Twitter a fait du second écran un axe majeur de sa proposition de valeur, Facebook mise sur des partenariats éditoriaux plus que commerciaux. L’équipe de Facebook France…

[Lire la suite sur e-Marketing.fr]

Facebook comes after Twitter with a Shazam-like feature for tagging TV & music (VentureBeat)

Above: Facebook’s new song identification feature. Image Credit: Facebook

Being able to use a fast Internet connection and a smartphone’s microphone to identify songs and television shows has turned Shazam into a tool many people use on a daily basis.

Well, Facebook noticed Shazam’s success. And today, the… [Read more on VentureBeat]

La publicité vidéo fait son apparition dans la version française de Facebook (Le Figaro)

Des publicités d’une durée maximale de 15 secondes seront lues automatiquement lorsque l’utilisateur consultera sa page d’accueil. Facebook promet un ciblage précis grâce à sa fine connaissance de son public.

Les spots de pub arrivent sur Facebook. Testés en fin d’année dernière aux États-Unis, avant un lancement de… [Lire la suite sur Le Figaro]

Why Hollywood Needs to Learn to Love Tumblr (Wired)

Internet giants like Facebook and Twitter want a slice of all that money spent on television ads. As more and more people watch their televisions while also browsing social networks and other internet services on smartphones and tablet computers, Facebook and Twitter are battling it out for at least a portion of the big-time TV-ad budgets wielded by the world’s biggest brands. If these brands are buying ads on your TV screen, the thinking goes, shouldn’t they be buying ads on your tablet too?

But it’s not just the internet giants who see an opportunity here. Today, on stage at WIRED’s BizCon conference in New York City, David Karp, founder of the microblogging site Tumblr, explained that his site offers a “second screen” experience for advertisers that’s superior to what they get from the likes of Facebook and Twitter. And he had the numbers to prove it.

According to Karp, while… [Read more on Wired]

Our Smartphones Are Making Live TV Better Than Ever (Wired)

As the smartphone becomes the first screen, it’s bringing us closer together.

The history of the Internet is one of lonely ­people trying to find one another. Consider: Compu­Serve, AOL, MySpace, ­Google, Facebook, Twitter, Whats­App. Ultimately, they’re all about communicating with others. We look into a glowing screen and see something human. But the best of these services let something human look back at us. And when technology just melts away, it almost feels like we’re not alone.

The Internet has gotten better and better at letting us talk to one another. I can pick up my phone, start a conversation with a friend in Europe and another in Asia, and watch as they both type replies. It’s as if I’m seeing their thoughts form. I can… [Read more on Wired] 

E! Harvests Instagram for Celeb-Photo Tracker on TV, Online (Variety)

NBCUniversal pop-culture network E! is grabbing photos and videos celebrities post to Facebook’s Instagram, with a feature for its website and on-air news show ranking the top 200 stars in real time.

The cabler’s Instagram Photo Wall launched first on E! Online and will debut May 9 on E! News, with hosts using an 82-inch touchscreen monitor to scroll through the most-popular and trending celeb pics.

“As we continue to build on E!’s digital and social offerings, there is no better platform to work with than Instagram to expand on our pop-culture-driven content in a highly innovative way,” John Najarian, E!’s EVP and g.m. of digital, said in a statement.

No money is changing hands: E! and Facebook do not have a… [Read more on Variety]

Facebook’s New APIs Let Media Outlets Visualize Trending Topics And Hashtags (TechCrunch)

TV news and other media sources now have a way to show off what’s popular on Facebook and with whom. Today Facebook launched the Trending, Topic Insights, Topic Feed, and Hashtag Counter APIs. It’s part of Facebook’s Public Content Solutions division which continues the company’s quest to tempt the media away from its competitor Twitter.

Here’s how the new APIs work:… [Read more on TechCrunch]

Facebook In The Age Of Mobile-Only (TechCrunch)

Just 21% (268 million) of Facebook’s users access the service from desktop-only, and both that percentage and number are falling as Facebook grows, according to new stats from Facebook’s Q1 2014 earnings report this week. Meanwhile Facebook’s mobile-only user count is now at 341 million, or 26.7% of its total userbase, and those figures are quickly climbing.

What this means is that… [Read more on TechCrunch]

Fon Launches Gramofon, A Router With Facebook And Spotify Built-In (TechCrunch)

Today, crowd-sourced Wifi network operator Fon launches its rumoured new product, the Gramofon. But unusually for a large tech company with healthy revenues, it’s launched the product with 30-day crowd-funding campaign on Kickstarter at a discounted price, starting at $30.

This device offers… [Read more on TechCrunch]

Gramofon is on Kickstarter from Martin Varsavsky on Vimeo.