Binge TV Viewers are More Receptive of Ads, Study Finds (The Wall Street Journal)

Viewers can watch the entire season of “House of Cards,” one of Netflix’s original shows, in one sitting. Photographer: Andrew Harrer/Bloomberg

Netflix, and Hulu are making it easier for consumers to indulge in hours-long sessions of their favorite TV show. Where does that leave advertisers?

New research from Annalect, Omnicom Media Group’s marketing technology platform, found that… [Read more on The Wall Street Journal]

Hulu Streaming: How To Evade The Ban On VPNs And Continue Watching Online TV (International Business Times)

digital entertainment post hulu

Hulu Plus is competition for only the TV side of business. However, it has one significant advantage over Netflix; instant access to full, currently airing TV shows (minus those on the CBS network). It also has an extensive back catalog of seasons of past TV shows, although Netflix and most of the others have that as well. At $7.99 per month, it can also be watched on a variety of devices ranging from the iPhone to connected TVs. IBTimes Screen Grab

Months after Hulu attempted to block international pirates by enacting a blockade on… [Read more on International Business Times]

A closer look at the billions of dollars Netflix, Amazon and Hulu are spending on original content (FierceOnlineVideo)

Image: Ivey Business Review

Image: Ivey Business Review

How much are online video providers spending on original content this year? While Netflix (NASDAQ: NFLX) has always been pretty open about the amount of money it’s dedicating to its original series, others like Amazon (NASDAQ: AMZN) and Hulu are not so forthcoming.

Sussing out how much money OTT providers are dedicating just to original series is a task that industry analysts spend a fair amount of time on. But in most cases… [Read more on FierceOnlineVideo]

Community May Get a 6th Season on Hulu. But Should It? (Wired)

Image courtesy NBC

Community is a show that’s long existed on the fringes of network television. Despite respectable ratings and a dedicated fan following, it’s spent much of its five seasons in perpetual near-cancellation, only to be pulled from the brink by eleventh-hour renewals. This spring NBC finally cancelled it. Now there are whispers it could go to Hulu for a sixth season. But is that really the best idea?… [Read more on Wired]

J.J. Abrams Canceled ‘Revolution’ and ‘Almost Human’ Netflix, Amazon and Hulu Renewal Petition (Classicalite)

NBC’s Revolution (Photo : Twitter / Revolution)

Fans of the J.J. Abrams produced drama’s Revolution and Almost Human were heartbroken when it was announced that both of them were being canceled. However, devoted followers of both series have been fighting for their resurrections… [Read more on Classicalite]

Hulu Is In Talks To Resurrect ‘Community’ For A Sixth Season (Uproxx)


Just as we finally got used to a world without constant Greendale drama, Vulture’s Josef Adalian reports that Hulu is in talks with Sony to bring back Community for a sixth season.

While NBC hasn’t changed its mind about another season of the show, Sony Pictures Television, the primary studio behind Dan Harmon’s show, is in active conversations with Hulu Plus about the possibility of producing one more 13-episode season of the show. (Via)

Adalian is quick to note that there’s a big difference between “possibility of producing” and… [Read more on Uproxx]

Why Lower Rated Broadcast Comedies Like NBC’s Community Are Hits on Hulu (The Wall Street Journal)

Fox’s comedy “New Girl” has been a solid show for the broadcast network,  but certainly not a major ratings hit. On Hulu, it’s a different story.

At least, that’s according to data from SimilarWeb, a UK-based analytics firm that claims to be able to track traffic across the Web. The company has compiled the top 30 series on Hulu from January through April of this year. What that data shows is that more often than not, Hulu’s top shows are modest TV hits seemingly aimed at a younger, Web savvy audience that may not consistently tune in for network TV.

New Girl,” and two other Fox shows, “Brooklyn Nine Nine” and “The Mindy Project,” frequently find… [Read more on The Wall Street Journal]

Hulu to Stream Anime Classic ‘Sailor Moon’ (Variety)

Internet service adds episodes via pact with Viz Media, which has acquired exclusive North America rights to franchise from Toei Animation

Hulu has gotten its hands on iconic Japanese anime series “Sailor Moon,” bringing it back to U.S. audiences for the first time in almost a decade.

The Internet TV service will stream the first four episodes of “Sailor Moon” — uncut and remastered — starting Monday, May 19, through a deal with distribution company Viz Media, which acquired exclusive North American rights to the franchise from Tokyo-based Toei Animation Co.

Hulu will add two new episodes of the 200-episode series each subsequent Monday. Viz’s platform also will… [Read more on Variety]

After Apple Buys Beats’ Streaming Music, Is Hulu’s Video Next? (The Street)

The recent discussion surrounding Apple has centered on its rumored acquisition of Beats Electronics for $3.2 billion, the company’s largest acquisition ever.

I can’t say whether this deal will turn out to be in Apple’s best interest or not, or whether Apple made a poor decision or overpaid. The world’s largest technology company has earned the right to spend its billions in whichever way it pleases.

Apple… [Read more on The Street]

Ever Wonder What Netflix, Hulu, Amazon Subscribers Watch? Take A Look (Variety)

Frederick M. Brown/Getty Images

To the eternal frustration of the TV industry, subscriber VOD companies Netflix, Hulu and Amazon don’t publicly reveal much information about what their customers watch on TV.

But some new data culled from a January 2014 survey of the TiVo Power||Watch Panel may be the next best thing.

Analysts Bill Harvey and Alex Petrilli posted some interesting charts on  that identify the TV networks and TV series that are most watched by a segment of subs from each of the leading U.S. SVOD players (see below). And while it’s not quite the holy grail — what are the most popular shows on the streaming services themselves? — there’s some interesting but somewhat… [Read more on Variety] 

Microsoft may nix Xbox Live Gold requirement for Netflix, Hulu (C|Net)

Xbox owners may soon be able to stream Netflix and Hulu Plus without a $60-per-year Gold membership, reports Arstechnica.

Microsoft might soon join the myriad competitors that don’t require customers to overcome a paywall in order to watch Netflix and Hulu Plus.

Microsoft will soon announce that an Xbox Live Gold membership will no longer be required for Xbox 360 and Xbox One owners to access Netflix and Hulu Plus, Arstechnica is reporting, citing people who claim to have knowledge of the company’s plans. To make up for the change, Microsoft might decide to… [Read more on C|Net]

The Best Online-Original TV Shows 2014 (Tom’s Guide)

“Burning Love” on Yahoo Screen

With some online shows now at the level of quality and intricacy as Netflix’s “House of Cards,” the genre of Web video has forever changed. More shows are coming not only from obvious competitors Amazon and Hulu, but also from upstart Crackle and unlikely tech giants AOL, Microsoft and Yahoo. With so many players rolling out their own original content, it becomes overwhelming for the casual viewer to keep track of everything and separate the good stuff from the video that isn’t worth your time. We’re here to help with the best picks from the current crop of online originals. From… [Read more on Tom's Guide]

Hulu to add free streaming for Android and iOS powered devices this year (Mobile Bloom)

Hulu is one of the services that allows users to stream movies and television shows through many devices like smartphones and tablets.  For a small monthly fee, you can get access to hundreds of popular movies and television shows the very next day with Hulu Plus.  According to an announcement this week, Hulu is planning to offer free streaming for users that have an Android or iOS device.  The announcement came this week and looks like it will… [Read more on Mobile Bloom]

L’offre de vidéo en ligne foisonne, le consommateur a du mal à s’y retrouver (Le Parisien)

Des tablettes numériques sont présentées dans un magasin de matériel informatique | Martin Bureau

Avec l’essor des tablettes, la vidéo se consomme de plus en plus en ligne en France, mais le consommateur est encore peu disposé à payer pour une offre éclatée entre TV de rattrapage, vidéo à la demande, avec ou sans abonnement, et le téléchargement.
Une pléthore de nouveaux acteurs a émergé mais le marché de la vidéo en ligne reste atomisé à l’approche du débarquement en France du poids lourd américain Netflix, pionnier de la SVOD (vidéo à la demande par abonnement), observent des experts du secteur.

 Outre l’offre des groupes de télévision historiques, avec Canal Play en tête, le consommateur… [Lire la suite sur Le Parisien]

Newfronts Analysis: Why Microsoft, Yahoo, Etc. Invaded TV’s Turf (Variety)

digital entertainment marketing newfront

Netflix wasn’t at the Digital Content NewFronts this past week but the streaming service might as well have been there.

Unmistakable was its influence on the heavyweight digital brands frontloaded into the opening week of these seemingly endless presentations to Madison Avenue.

Microsoft and Yahoo unveiled their forays into scripted long-form series; AOL went long-form, too, for the first time, but stayed unscripted. And Crackle and Hulu doubled down on scripted long-form as well.

Chalk that trend up to the natural evolution of the business, if you will. Or maybe… [Read more on Variety]

How Showtime uses free episodes and mobile wallets to promote Penny Dreadful (Gigaom)

To promote its new horror drama Penny Dreadful, Showtime turned to sites like YouTube and Hulu as well as to mobile wallet apps.

Did you think the Passbook on your iPhone was just for movie tickets and airline boarding passes? Think again: Showtime is now using Apple’s mobile wallet, as well as Google Wallet on Android phones, to market its new horror series Penny Dreadful. Showtime’s Penny Dreadful fan pass doesn’t come with a bar code or a loyalty code, and you won’t be able to get any rebates with it, but it automatically… [Read more on Gigaom]