Binge TV Viewers are More Receptive of Ads, Study Finds (The Wall Street Journal)

Viewers can watch the entire season of “House of Cards,” one of Netflix’s original shows, in one sitting. Photographer: Andrew Harrer/Bloomberg

Netflix, and Hulu are making it easier for consumers to indulge in hours-long sessions of their favorite TV show. Where does that leave advertisers?

New research from Annalect, Omnicom Media Group’s marketing technology platform, found that… [Read more on The Wall Street Journal]

Hulu Streaming: How To Evade The Ban On VPNs And Continue Watching Online TV (International Business Times)

digital entertainment post hulu

Hulu Plus is competition for only the TV side of business. However, it has one significant advantage over Netflix; instant access to full, currently airing TV shows (minus those on the CBS network). It also has an extensive back catalog of seasons of past TV shows, although Netflix and most of the others have that as well. At $7.99 per month, it can also be watched on a variety of devices ranging from the iPhone to connected TVs. IBTimes Screen Grab

Months after Hulu attempted to block international pirates by enacting a blockade on… [Read more on International Business Times]

A closer look at the billions of dollars Netflix, Amazon and Hulu are spending on original content (FierceOnlineVideo)

Image: Ivey Business Review

Image: Ivey Business Review

How much are online video providers spending on original content this year? While Netflix (NASDAQ: NFLX) has always been pretty open about the amount of money it’s dedicating to its original series, others like Amazon (NASDAQ: AMZN) and Hulu are not so forthcoming.

Sussing out how much money OTT providers are dedicating just to original series is a task that industry analysts spend a fair amount of time on. But in most cases… [Read more on FierceOnlineVideo]

Community May Get a 6th Season on Hulu. But Should It? (Wired)

Image courtesy NBC

Community is a show that’s long existed on the fringes of network television. Despite respectable ratings and a dedicated fan following, it’s spent much of its five seasons in perpetual near-cancellation, only to be pulled from the brink by eleventh-hour renewals. This spring NBC finally cancelled it. Now there are whispers it could go to Hulu for a sixth season. But is that really the best idea?… [Read more on Wired]

J.J. Abrams Canceled ‘Revolution’ and ‘Almost Human’ Netflix, Amazon and Hulu Renewal Petition (Classicalite)

NBC’s Revolution (Photo : Twitter / Revolution)

Fans of the J.J. Abrams produced drama’s Revolution and Almost Human were heartbroken when it was announced that both of them were being canceled. However, devoted followers of both series have been fighting for their resurrections… [Read more on Classicalite]

Hulu Is In Talks To Resurrect ‘Community’ For A Sixth Season (Uproxx)


Just as we finally got used to a world without constant Greendale drama, Vulture’s Josef Adalian reports that Hulu is in talks with Sony to bring back Community for a sixth season.

While NBC hasn’t changed its mind about another season of the show, Sony Pictures Television, the primary studio behind Dan Harmon’s show, is in active conversations with Hulu Plus about the possibility of producing one more 13-episode season of the show. (Via)

Adalian is quick to note that there’s a big difference between “possibility of producing” and… [Read more on Uproxx]

Why Lower Rated Broadcast Comedies Like NBC’s Community Are Hits on Hulu (The Wall Street Journal)

Fox’s comedy “New Girl” has been a solid show for the broadcast network,  but certainly not a major ratings hit. On Hulu, it’s a different story.

At least, that’s according to data from SimilarWeb, a UK-based analytics firm that claims to be able to track traffic across the Web. The company has compiled the top 30 series on Hulu from January through April of this year. What that data shows is that more often than not, Hulu’s top shows are modest TV hits seemingly aimed at a younger, Web savvy audience that may not consistently tune in for network TV.

New Girl,” and two other Fox shows, “Brooklyn Nine Nine” and “The Mindy Project,” frequently find… [Read more on The Wall Street Journal]

Hulu to Stream Anime Classic ‘Sailor Moon’ (Variety)

Internet service adds episodes via pact with Viz Media, which has acquired exclusive North America rights to franchise from Toei Animation

Hulu has gotten its hands on iconic Japanese anime series “Sailor Moon,” bringing it back to U.S. audiences for the first time in almost a decade.

The Internet TV service will stream the first four episodes of “Sailor Moon” — uncut and remastered — starting Monday, May 19, through a deal with distribution company Viz Media, which acquired exclusive North American rights to the franchise from Tokyo-based Toei Animation Co.

Hulu will add two new episodes of the 200-episode series each subsequent Monday. Viz’s platform also will… [Read more on Variety]

After Apple Buys Beats’ Streaming Music, Is Hulu’s Video Next? (The Street)

The recent discussion surrounding Apple has centered on its rumored acquisition of Beats Electronics for $3.2 billion, the company’s largest acquisition ever.

I can’t say whether this deal will turn out to be in Apple’s best interest or not, or whether Apple made a poor decision or overpaid. The world’s largest technology company has earned the right to spend its billions in whichever way it pleases.

Apple… [Read more on The Street]

Ever Wonder What Netflix, Hulu, Amazon Subscribers Watch? Take A Look (Variety)

Frederick M. Brown/Getty Images

To the eternal frustration of the TV industry, subscriber VOD companies Netflix, Hulu and Amazon don’t publicly reveal much information about what their customers watch on TV.

But some new data culled from a January 2014 survey of the TiVo Power||Watch Panel may be the next best thing.

Analysts Bill Harvey and Alex Petrilli posted some interesting charts on  that identify the TV networks and TV series that are most watched by a segment of subs from each of the leading U.S. SVOD players (see below). And while it’s not quite the holy grail — what are the most popular shows on the streaming services themselves? — there’s some interesting but somewhat… [Read more on Variety] 

Microsoft may nix Xbox Live Gold requirement for Netflix, Hulu (C|Net)

Xbox owners may soon be able to stream Netflix and Hulu Plus without a $60-per-year Gold membership, reports Arstechnica.

Microsoft might soon join the myriad competitors that don’t require customers to overcome a paywall in order to watch Netflix and Hulu Plus.

Microsoft will soon announce that an Xbox Live Gold membership will no longer be required for Xbox 360 and Xbox One owners to access Netflix and Hulu Plus, Arstechnica is reporting, citing people who claim to have knowledge of the company’s plans. To make up for the change, Microsoft might decide to… [Read more on C|Net]

The Best Online-Original TV Shows 2014 (Tom’s Guide)

“Burning Love” on Yahoo Screen

With some online shows now at the level of quality and intricacy as Netflix’s “House of Cards,” the genre of Web video has forever changed. More shows are coming not only from obvious competitors Amazon and Hulu, but also from upstart Crackle and unlikely tech giants AOL, Microsoft and Yahoo. With so many players rolling out their own original content, it becomes overwhelming for the casual viewer to keep track of everything and separate the good stuff from the video that isn’t worth your time. We’re here to help with the best picks from the current crop of online originals. From… [Read more on Tom's Guide]