Binge TV Viewers are More Receptive of Ads, Study Finds (The Wall Street Journal)

Viewers can watch the entire season of “House of Cards,” one of Netflix’s original shows, in one sitting. Photographer: Andrew Harrer/Bloomberg

Netflix, and Hulu are making it easier for consumers to indulge in hours-long sessions of their favorite TV show. Where does that leave advertisers?

New research from Annalect, Omnicom Media Group’s marketing technology platform, found that… [Read more on The Wall Street Journal]

‘Transparent’ Team Talks Binge Viewing, Defends Digital Platform Pay (The Hollywood Reporter)


The Jill Soloway series’ entire first season will debut all at once on Amazon Prime in late September.

Amazon Studios’ Transparent is breaking the rules.From creator Jill Soloway (Six Feet Under, United States of Tara, How to Make it in America), Transparent — which has already received… [Read more on The Hollywood Reporter]

Amazon Launches Music Streaming (The Ledger) Inc. will offer more than a million tracks for ad-free streaming and downloading to Kindle Fire tablets. Inc. will offer more than a million tracks for ad-free streaming and downloading to Kindle Fire tablets.

The ad-free service is being offered to Prime members at no extra cost.

Amazon’s newly announced music streaming service is yet another attempt by the company to move beyond e-commerce and infuse itself into the daily lives of Americans with… [Read more on The Ledger]

A closer look at the billions of dollars Netflix, Amazon and Hulu are spending on original content (FierceOnlineVideo)

Image: Ivey Business Review

Image: Ivey Business Review

How much are online video providers spending on original content this year? While Netflix (NASDAQ: NFLX) has always been pretty open about the amount of money it’s dedicating to its original series, others like Amazon (NASDAQ: AMZN) and Hulu are not so forthcoming.

Sussing out how much money OTT providers are dedicating just to original series is a task that industry analysts spend a fair amount of time on. But in most cases… [Read more on FierceOnlineVideo]

Netflix et Amazon, plus qu’une menace, un facteur de déstabilisation du marché (ZDNet)

Alors que les pouvoirs publics français devraient révéler très prochainement une nouvelle version de la chronologie des médias, les géants de la VOD sont en train de préparer leur assaut sur le marché français. Un débarquement numérique en quelque sorte !

D’un côté une préoccupation réglementaire animée par un éternel soucis de consensus entre les acteurs de la profession, de l’autre une approche strictement économique du marché, sans considération pour… [Lire la suite sur ZDNet]

J.J. Abrams Canceled ‘Revolution’ and ‘Almost Human’ Netflix, Amazon and Hulu Renewal Petition (Classicalite)

NBC’s Revolution (Photo : Twitter / Revolution)

Fans of the J.J. Abrams produced drama’s Revolution and Almost Human were heartbroken when it was announced that both of them were being canceled. However, devoted followers of both series have been fighting for their resurrections… [Read more on Classicalite]

Amazon Prime : le streaming musical pour cet été ? (Génération Nouvelles Technologies)

digital entertainment post marketing amazon music streaming

Pendant qu’Apple s’empare de Beats Electronics et de son service de streaming musical Beats Music, le groupe Amazon pourrait lancer son propre service cet été.

Le secteur du streaming musical devrait voir apparaître de nouveaux acteurs sous peu et si Spotify se félicitait de compter 10 millions d’abonnés payants sur 40 millions d’utilisateurs de son service, le marché risque de se durcir prochainement… [Lire la suite sur Génération NT]

Amazon Fire TV Channels Launching This Year (HD Report)

Everybody wants to know what channels Amazon’s Fire TV has to offer compared to other streaming media players such as Apple TV, Chromecast, and most specifically Roku. While Roku players still have many more channels, Amazon is not wasting any time getting the most popular channels added to the Fire TV lineup. And, even though the channel most in demand may be HBO Go (likely driven… [Read more on HD Report]

Are Netflix, Amazon and Apple a threat to Channel 4? Ofcom wants to find out (TechRadar)

New platforms targeting C4’s youth appeal?

4oDear, oh dear?

Communications regulator Ofcom plans to assess whether broadcaster Channel 4 is directly under threat from new web-based content platforms as part of its third review of public service broadcasting in the UK.

The report will examine whether the youthful channel can survive in a landscape increasingly populated by “large,… [Read more on TechRadar]

HBO Programming Now Available on Prime Instant Video (High-Def Digest)

digital entertainment marketing amazon prime instant video

The first wave of HBO content is now streaming through Amazon’s Prime Instant Video Service.

As previously reported, HBO and Amazon have signed a deal giving Prime Instant Video the exclusive online-only subscription streaming rights to several HBO shows, films, miniseries, documentaries and specials — and now the first batch of content is ready for viewing.

The current collection of HBO programming available to Prime Instant Video members includes:… [Read more on High-Def Digest]

Amazon and Netflix Are Going After Your Kids (The Street)

Amazon (AMZN_) and Netflix (NFLX_) are both looking to up the ante when it comes to original content programming that grabs the so-called binge watching momentum. So, what better age group to satisfy than kids?

Amazon said Thursday that the first of three of its original children’s programming series will premiere later this month, available for streaming through Prime Instant Video and via Amazon’s Kindle FreeTime app. Amazon is launching the first six episodes of the animated series, Tumble Leaf, on May 23; Creative Galaxy, an interactive art adventure… [Read more on The Street]