Binge TV Viewers are More Receptive of Ads, Study Finds (The Wall Street Journal)

Viewers can watch the entire season of “House of Cards,” one of Netflix’s original shows, in one sitting. Photographer: Andrew Harrer/Bloomberg

Netflix, and Hulu are making it easier for consumers to indulge in hours-long sessions of their favorite TV show. Where does that leave advertisers?

New research from Annalect, Omnicom Media Group’s marketing technology platform, found that… [Read more on The Wall Street Journal]

‘Transparent’ Team Talks Binge Viewing, Defends Digital Platform Pay (The Hollywood Reporter)


The Jill Soloway series’ entire first season will debut all at once on Amazon Prime in late September.

Amazon Studios’ Transparent is breaking the rules.From creator Jill Soloway (Six Feet Under, United States of Tara, How to Make it in America), Transparent — which has already received… [Read more on The Hollywood Reporter]

Amazon Launches Music Streaming (The Ledger) Inc. will offer more than a million tracks for ad-free streaming and downloading to Kindle Fire tablets. Inc. will offer more than a million tracks for ad-free streaming and downloading to Kindle Fire tablets.

The ad-free service is being offered to Prime members at no extra cost.

Amazon’s newly announced music streaming service is yet another attempt by the company to move beyond e-commerce and infuse itself into the daily lives of Americans with… [Read more on The Ledger]

A closer look at the billions of dollars Netflix, Amazon and Hulu are spending on original content (FierceOnlineVideo)

Image: Ivey Business Review

Image: Ivey Business Review

How much are online video providers spending on original content this year? While Netflix (NASDAQ: NFLX) has always been pretty open about the amount of money it’s dedicating to its original series, others like Amazon (NASDAQ: AMZN) and Hulu are not so forthcoming.

Sussing out how much money OTT providers are dedicating just to original series is a task that industry analysts spend a fair amount of time on. But in most cases… [Read more on FierceOnlineVideo]

Netflix et Amazon, plus qu’une menace, un facteur de déstabilisation du marché (ZDNet)

Alors que les pouvoirs publics français devraient révéler très prochainement une nouvelle version de la chronologie des médias, les géants de la VOD sont en train de préparer leur assaut sur le marché français. Un débarquement numérique en quelque sorte !

D’un côté une préoccupation réglementaire animée par un éternel soucis de consensus entre les acteurs de la profession, de l’autre une approche strictement économique du marché, sans considération pour… [Lire la suite sur ZDNet]