Comment l’offre légale sera poussée sur Allocine.fr ou Premiere.fr (NEXT INpact)

Lors des Rencontres cinématographiques de Dijon, Frédérique Bredin a révélé qu’à la demande du ministère de la Culture, le Centre national du cinéma, dont elle assure la présidence, réfléchissait à une façon de promouvoir l’offre légale sur Internet. Selon les premiers éléments obtenus dans l’entourage de la Rue de Valois, plusieurs scénarios s’ouvrent dans ce chantier.

Il pourrait s’agir d’abord de pousser en avant les liens sponsorisés ou… [Lire la suite sur NEXT INpact]

Pandora to musicians: Dive on into our audience data (C|Net)

With more than 50 billion hours of music streamed in nine years, Pandora is letting all artists played on its Internet radio service spy into their audience data.

With more than 50 billion hours of music streamed in nine years, Pandora is letting all artists played on its Internet radio service spy into their audience data.

Pandora’s free AMP service pulls back the curtain on data culled from tens of billions of hours of listening to help musicians market themselves smarter.

Pandora launched a program Wednesday opening up its data heap to artists, with the goal that no decent band must play to a crowd of 15 yawning people again.

Pandora, by far the Web’s top streaming-music… [Read more on C|Net]

Google Play Music Now Integrates Songza (Billboard)

digital entertainment post google play

Users of the Google Play All Access subscription service will see a new feature on Tuesday. Activity-based radio stations are the first signs of Google Play’s integration of Songza, the Internet radio service Google acquired in July.

The activity-based station recommendations became available Tuesday for… [Read more on Billboard]

Videology launches dedicated cross-screen advertising division (Rapid TV News)

digital entertainment post videology

Eyeing what it believes could be a $250 million opportunity in 2015, video advertising technology platforms provider Videology has launched a dedicated TV practice.

Currently more than half of Videology’s revenue comes from television budgets, and the company says that the… [Read more on Rapid TV News]

Google Adds Mood Music In Hopes Of Luring Pandora, Spotify Listeners To Play (CBS San Francisco)

Google is adding mood music to the mix as it tries to lure listeners away from Pandora, Spotify and other popular services that… [Read more on CBS San Francisco]

YouTube, Lionsgate Create Branded Series to Promote ‘Hunger Games’ (AdvertisingAge)

Debuting Monday, Five-Episode Series Features YouTube Stars

YouTube is looking to show marketers how branded entertainment is done.

The online video service and its parent company Google have created a branded online video series with Lionsgate to promote the… [Read more on AdAge]

Orange in Africa: “Local content boosts usage growth.” (IP&TV News)

IP&TV News finds out more about Orange’s African strategy from Orange’s Sebastien Crozier…

IP&TV News: Could you give us an overview of Orange’s African content strategy, first of all in countries where it’s currently a mass market operator?

Sebastien Crozier: Orange is rolling out its 3G and 4G networks that allow… [Read more on IP&TV News]