HBO CEO Eyes 15 Million Cord Cutters With HBO Go (International Business Times)

Actor Jeff Daniels poses at the Los Angeles Season 3 Premiere of HBO’s series “The Newsroom” at the Directors Guild of America in Los Angeles, Nov. 4, 2014. REUTERS/Danny Moloshok

HBO is going after cord-cutters with its upcoming 2015 launch of a stand-alone version of HBO Go. More specifically, about 10 million to 15 million of them, Richard Plepler, HBO’s chairman and CEO, said Thursday, Variety reported. To attract those users, the company has to walk a thin line.

On one hand, the Time… [Read more on International Business Times]

Univision, Hulu launch short format soap operas (Rapid TV News)

digital entertainment post Novelas Xpress

Univision is to launch Novelas Xpress, abridged versions of popular soap operas that deliver all the drama of the original stories in less than 15 hours. Targeting the Hispanic audience across the US, the titles will be…

[Read more on Rapid TV News]

Beyonce to sign new record deal with… Apple? It actually makes sense… (Unreality TV)

digital entertainment post beyonce apple

It has been reported that global superstar, Beyonce, is currently mulling over signing a ‘record deal’ with Apple. Yes, iPhone and iPad Apple. THAT APPLE!

Now, it may sound a little bit odd because Apple doesn’t have its own record label, but when you dig a little deeper, it all makes sense. Head on inside for all the details…. [Read more on Unreality TV]

Nielsen will finally start tracking Netflix and Amazon video (Engadget)

Nielsen, the holy vanguard of television ratings, has finally figured out how to track viewership from Netflix and Amazon‘s streaming video services. And when it launches next month, it could fundamentally change the sorts of shows you see from them. Since neither… [Read more on Engadget]

Netflix Still Dominates Streaming, but Amazon Is Picking Up Steam (Re/Code)

Netflix is still king of the video streamers, followed by YouTube. But Amazon, which has lagged far behind for many years, is beginning to make a move.

That’s the takeaway from… [Read more on Re/Code]

The future of music sales is here. So how CAN the artists make it pay? (The Guardian)

Taylor Swift says she doesn’t agree with the perception that ‘music has no value and should be free’. Photograph: Lucas Jackson/Reuters

Singer-songwriter Taylor Swift reignited the row over streaming songs online when she removed her albums from Spotify, citing too little reward for the creators. Stuart Dredge on a battle worth billions to the industry

After more than a decade of declining sales, the music industry believes streaming services like Spotify offer a path to a return to growth in the future. But not… [Read more on The Guardian]

HBO, CBS, and Showtime Are Helping You Cut the Cord: Here’s Why They Hope You Don’t (Nasdaq)

Source: Hulu Plus

Source: Hulu Plus

Following in the footsteps of Hulu Plus, Time Warner ‘s HBO, CBS ‘  All Access, and Showtime are now offering, or planning to offer, over-the-top streaming subscription services. It appears the biggest trend in pay TV is a gradual movement toward unbundling. The ability for viewers to subscribe only to channels they wish to purchase, instead of… [Read more on Nasdaq]