Spotify launching family plan with cheaper subscriptions for families (The Guardian)

digital entertainment marketing spotify

Spotify says family plans are one of its ‘most asked for’ features.

Streaming service will offer half-price premium plans for up to four family members as it seeks to boost users

Streaming music service Spotify is launching a new “Family” plan that will offer cheaper subscriptions to its paying users’ family members.

Subscribers will be able to add up to four family members to their… [Read more on The Guardian]

Les secrets de Reed Hastings, l’incroyable patron de Netflix (Challenges)

Reed Hastings, PDG de Netflix. Réa

Génie des algorithmes, le fondateur du géant américain de la vidéo en ligne, récemment arrivé en France, est un subtil mélange d’intuition et d’analyse méthodique. Son credo : rester imprévisible.

Ce n’est pas l’histoire d’un mec… Pas l’histoire convenue, en tout cas, d’un fils adoptif mal… [Lire la suite sur Challenges]

Video on demand is ramping up marketing (Pittsburgh Post-Gazette)

Chris Evans, right, leads a band of have-nots in the dystopian thriller, “Snowpiercer” available on video on demand.

Video on demand, once the poor stepchild of film distribution, is beginning to gain respect.

Besides giving smaller budget movies the chance to reach a wider audience, VOD is surfing atop the wave of younger viewers who prefer to watch on a smaller screen.

“Getting people into a theater is hard and expensive. Getting people to hit a button on their remote is a lot easier,” said Pittsburgh native Mark Cuban, whose media… [Read more on Pittsburgh Post-Gazette]